Turn marketing intelligence into enterprise growth.
Understand whether your brand is gaining competitive ground, what is changing and where to act next. BAM® Analytix connects consumer behaviour, marketing activity and competitive response in one decision-grade intelligence layer, powered by the Brand Relevance Score – BRS™.
Deterministic measurement. Competitive context. Better-informed growth decisions.
Marketing has more data. Leadership still needs an answer.
Dashboards show activity. Brand studies show perceptions. Sales reports show results. The difficult question sits between them: is marketing investment strengthening the brand's position in the market, and what should change to support growth?
BAM closes that decision gap by bringing market response, competitive relevance and marketing performance into a shared view.
- What is changing?
- Why does it matter?
- What should we do next?
BRS™: a real-time measure of competitive relevance.
BRS™ brings four dimensions of consumer and market response into a 0-100 score. It shows how relevant a brand is within a defined competitive set, market and time period. The factors behind the score reveal where that position is strengthening or weakening.
- Presence
- How visibly and competitively the brand shows up in-market.
- Interest
- Whether the brand is attracting active consumer attention and consideration.
- Connection
- The strength of meaningful engagement with the brand.
- Sentiment
- The direction and intensity of consumer response.
Use BRS™ alongside sales, acquisition and other business measures to understand competitive momentum and focus the next growth decision.
A stronger foundation for the decisions that follow.
BAM standardizes and competitively normalizes the available data before using AI-assisted analysis to help explain it. The measured result is separate from the interpretation.
A brand's own results do not explain the whole market. BAM shows changes in the context of the competitors and consumer choices that matter.
Outputs are organized around risk, momentum and opportunity, with recommended actions and the business measures needed to assess them.
BAM supports existing marketing, planning and reporting systems. Agencies and internal teams use the intelligence to strengthen their own decisions and advice.
A strong overall score can still conceal a growth question.
In a Canadian restaurant review, BAM identified weaker Interest despite a leading overall competitive position. The implication was not simply to spend more. It was to investigate how the brand could create stronger reasons for consideration and additional purchases.
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1Observed
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2Interpretation
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3Recommended action
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4Evaluation
Decision-support example. Recommendations are not evidence of attributable revenue uplift.
Built for the people accountable for growth.
Marketing and growth leaders
Prioritize investment with a clearer view of competitive relevance, emerging risks and the decisions that deserve attention.
BAM for Growth LeadersAgency leaders
Bring stronger evidence to pitches and ongoing client advice. Build a more valuable growth conversation around a shared scorecard.
BAM for AgenciesStrategic planners
Ground briefs and strategic choices in observed market behaviour, not assumptions alone.
BAM for Strategic PlannersExecutive teams and boards
See a concise view of market risk, competitive momentum and the actions management is taking.
BAM for Executive TeamsThe BAM 1000
Bring your next growth question.
We will show you how BAM frames the market, measures competitive relevance and turns evidence into a decision worth testing.