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The BAM® 1000

The 1,000 most relevant brands in America.

A new annual leaderboard from BAM Analytix, assessing competitive brand relevance over the past year. Discover the brands shaping consumer attention and response – and the intelligence behind their position.

Get Launch Updates Understand BRS™

The first edition is in development. Rankings and the supporting methodology will be published at launch.

BAM Performance Quadrant Chart for the US beverage category, April 2023 to March 2024: brands plotted by paid influence and campaign performance across four quadrants, from underperforming to effective.
Performance quadrantCampaign performance against paid influence
BAM Brand Score card for Wendy's: a score of 31, rank 10, in the Under Performing quadrant, with Appeal, Interest, Presence, Relevance and Advocacy factor scores.
Brand score cardOne score, five factors, one rank
Animated chart of Index Score from 0 to 100 comparing Paid Exposure with Earned Attraction.
Paid vs. earnedPaid exposure set against earned attraction

A new reference point for the brand conversation.

The BAM 1000 is being developed to bring a measurable view of brand relevance into a public, accessible format. It will give marketing leaders, agencies and planners another way to ask where a brand stands and what deserves closer investigation.

For brand leaders

Put competitive relevance on the management agenda.

For agencies

Start a more informed conversation about the client's position and growth priorities.

For planners

Identify brands and category patterns worth investigating in greater depth.

More than a list of names.

The value of a leaderboard depends on the evidence behind it. The first edition will be accompanied by its assessment period, coverage, ranking method and interpretation guidance.

The BAM 1000 is not a ranking of company valuation, a sales league table or a guarantee of future growth.

RankBrandCategoryAnnual relevance
Rankings announced at launch.
12-month assessment

Questions.

The planned first edition will rank 1,000 brands on competitive relevance in the U.S. market. Eligibility and coverage criteria will be published with the leaderboard.
A defined 12-month assessment period. The exact start and end dates will be published with the first edition.
The first edition is an annual assessment, not a live trading-style leaderboard. Its publication date and assessment period will be clearly identified.
The published method will explain how category context, coverage and cross-category comparison are handled. It will also explain how the annual ranking relates to BRS™.
Register for launch updates. We will announce the release when the first edition and its supporting methodology are ready.
No. A measured brand and a commercial client are different relationships.

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